WEB DESIGN
VISUAL IDENTITY
BRAND STRATEGY
CULT COPY
11 Weeks
Timeline
The Brand + Site
Offer
Launch Copywriting
Industry
Maren Quinn, Cult Copy
Client
Meet Maren, a Launch Copywriter With Years of Great Work and a Website That Didn't Show It
PROJECT / Cult Copy
Maren Quinn writes launch copy for online coaches. Her clients get real results, but her old website was a template she'd set up in a weekend and never touched again.
Her services blurred together, her best testimonials were buried, and nothing on the page gave a new visitor a reason to trust her with a five-figure launch.
She offers three different ways to work together: a full done-for-you launch, done-for-you launch emails, and a course for founders who want to write their own. Visitors needed to understand the difference in seconds and know exactly which one was meant for them.
Maren Needed a Brand Built for Premium Clients and a Site That Made Her Three Offers Easy to Choose Between
Maren's brand is polished enough to justify a premium price and relaxed enough that working with her sounds like fun, the kind of studio and copywriter you'd trust with your launch and still grab a glass of wine with afterward.
A Classic Editorial Brand Designed to Signal Expertise at First Glance
The new site walks visitors through Maren's business in a clear order: what she does, why most launch copy falls flat, and how she can help. Each of her three offers has its own space, so every visitor can find their fit in a single scroll.
A Website That Shows Visitors Why Maren's Approach Works Before Asking Them to Hire Her
Instead of announcing the website on its own, Maren revealed it alongside her fall booking window. Every Launch Narrative spot filled in just over a week, and her course waitlist grew faster than any launch before it.